I once had a conversation with David Goggins that changed everything for me. This guy is the epitome of human endurance, and he dropped a truth bomb that's stuck with me ever since:
Let that sink in. You're capable of 2.5 times more than you think you are.
Whether you’re building a business or just chasing after some ambitious personal goals, you'll face moments when quitting seems like the only option. Your competitors, critics, and even your own doubts will be screaming at you to give up.
But here's the truth: Most people quit.
Your job is to be the one who doesn't.
David Goggins isn't just an ultra-endurance athlete. He's a master of pushing past perceived limits. His approach to mental toughness is something every entrepreneur should study.
Why? Because in business and in life, quitting often looks like the easy way out. Your competitors, critics, and self-doubt will try to break you.
So how do you tap into that hidden 60%? Here's your playbook, inspired by David Goggins' mindset:
The 40% rule isn't just for business. It applies to every aspect of life, whether you're building a company or pursuing personal goals. Here's how it looks in action:
For Entrepreneurs:
For Personal Goals:
The principle remains the same: When you feel like quitting, you're only 40% done. Whether you're building a business or transforming your health, that extra 60% is where the magic happens.
The next time you feel like you can't go on, remember: you're only 40% of the way to your true limit. Your potential extends far beyond what your mind is telling you.
David Goggins didn't just pull the 40% rule out of thin air. It's backed by science. Studies in exercise physiology have shown that our brains often signal exhaustion before our bodies actually reach their limits. This is a survival mechanism, but it can hold us back from reaching our true potential.
Goggins tapped into this concept through his extreme physical challenges, but it applies just as much to mental and emotional endurance. When you're building a business or pursuing a difficult goal, your brain will try to convince you to quit long before you've actually reached your limit.
Understanding this can be a game-changer. Next time you feel like you're at your breaking point, remember: it's likely just your brain trying to conserve energy. You've got more in the tank than you realize.
Now that you understand the 40% rule and the science behind it, it's time to put it into action. This week, I challenge you to identify one area in your business or personal development where you've been holding back.
Where have you been operating at your perceived 100%, not realizing you have 60% more to give?
Take that area and push beyond your comfort zone. Embrace the discomfort. Lean into the challenge. And when you think you can't go any further, remember — you're just getting started.
Here's how to structure your challenge:
Are you ready to tap into that extra 60%?
Your future success is waiting on the other side of your perceived limits. As David Goggins would say, it's time to "stay hard" and push past what you thought was possible.
Remember, this isn't just about achieving one goal. It's about rewiring your brain to understand that your perceived limits are just that – perceived. Every time you push past them, you're building the mental toughness that will serve you in every aspect of your life and business.
Now go out there and crush that 40% barrier. Your future self will thank you.
If you're committed to pushing past your limits and achieving extraordinary results, I want to invite you to join our exclusive community: Billion Dollar Habits.
In this private group, you'll:
Billion Dollar Habits is where theory meets practice.
It's where the 40% rule becomes your daily reality, and where your wildest dreams become tangible goals.