Tom Bilyeu’s Billion Dollar Principles Newsletter

The Brutal Truth About Business Goals (Why You're Probably Failing)

Written by Tom Bilyeu | Aug 23, 2024 10:14:40 PM

Fact: People who set goals are 10x more likely to succeed. But here's the kicker - most people don't actually understand what a real goal is. They think they do, but they're dead wrong.

Setting goals? That's the easy part. Executing on them? That's what separates the doers from the dreamers.

I know because I used to be all talk, no action. But over the last two decades, I've been relentlessly pursuing and crushing my goals. Here's the exact framework I used to build a billion-dollar company, grow my YouTube channel to 4.5 million followers, and keep my marriage strong for 22 years.

1. Get Extreme Clarity

Get laser-focused on your business goals. Map out exactly how you'll execute and predict what'll happen at each step. Hold yourself accountable and learn from your screw-ups. Without clarity, you're just wandering around in the dark.

2. Reverse Engineer Everything

Start with the end in mind. It's 100% possible to hit your business goals. Work backward to figure out what problems you need to solve. Then execute like your life depends on it. No excuses when it gets tough.

3. Set a Hard Deadline

Put a specific date on each of your business goals. No wiggle room. Hit your deadlines or own up to your failure. Build your identity around being a relentless problem solver who never quits.

4. Make a To-Do List That Matters

Break down your business goals into clear, measurable steps. Prioritize based on impact, how confident you are, and how easy it is to do. Then get moving and learn as you go. A plan means nothing if you don't act on it.

5. Ruthlessly Prioritize

Adjust your priorities based on real results. Everything you do is a test. Learn from what works and ditch what doesn't. What you choose not to do is just as crucial as what you do.

6. Kill Your Distractions

Get rid of anything that kills your focus. Turn off notifications. Dedicate time to deep work. Set up your space to make you productive.

7. Obsess Over Your Data

Before you start anything, know what result you're expecting. If you miss the mark, figure out why and try again. Never lie to yourself about what the data's telling you. Own your failures and change course when you need to.

8. Get Sh*t Done

Move with urgency. Be obsessed with making progress. Chase your business goals like your life depends on it. No excuses. Remember, ideas are worthless without execution. Execution is everything.

9. Never Stop Learning

Level up every single day. Stack those skills. Look for evidence that proves you wrong. The goal isn't to feel cool; it's to win. Let your failures sting, but only so you can learn and get better.

Now It's Your Turn To Crush Your Business Goals

Execution is everything. What business goal are you tackling next? Commit to taking that step right now.

Need a kick in the pants? Here are two ways I can help you crush your business goals:

  1. Get crystal clear on your goals and build iron discipline: Check out Billion Dollar Habits. It's designed for people who want to build habits that drive success. Our monthly challenges give you the tools to achieve your business goals.

  2. Start or scale your business: Join Zero to Founder if you're a serious entrepreneur (or want to be one). Come to my live virtual events and we'll tackle your biggest business challenges head-on.

Remember, dreaming is easy. Doing is what matters.