The Most Valuable Asset for Entrepreneurs in 2024? Starting at Zero

I just streamed on Twitch to 18 people.

Yes, you read that right. Eighteen. Not 18,000. Not 1,800. Just 18.

This might surprise you given that I have 4.4 million YouTube subscribers. 

But when you start something new, you always start from zero.

My company just launched a new phase of our video game, Project Kyzen. And guess what? Those 4.4 million subscribers don't automatically translate to Twitch viewers.

Here's why this excites me...

Starting from zero is the most valuable asset you can have in 2024. Let me explain why.

The Power of Zero

Most people run from discomfort. They see small numbers as failure. They interpret starting over as losing ground.

But successful entrepreneurs see it differently. We actively seek out these moments.

Here's what we understand that others don't:

1. Embrace Discomfort
   • This is where growth happens
   • This is where most people quit
   • This is your opportunity to pull ahead
     
     
2. Welcome Failure
   • Society teaches us to fear it
   • Smart entrepreneurs see it as feedback
   • Every "failure" is a data point guiding you to success
     
     
3. Love Starting Over
   • It's your chance to apply every lesson you've learned
   • You have the advantage of experience
   • Your competitors have the disadvantage of ego
     
     
4. Celebrate Small Beginnings
   • Every empire started with one customer
   • Every movement began with one follower
   • Every success story started with one "yes"
     
     
5. Champion Consistency
   • It's unsexy
   • It's harder than any motivational speech
   • It's the only thing that actually works

The Real Truth About Success

You know what's funny? Most people think success means never having to start over.

The reality? Success is getting better at starting over.

Think about it:

• Amazon started selling only books
• Apple began in a garage
• Quest Nutrition started with me hand-rolling protein bars in a tiny kitchen

And now? I'm back at zero on Twitch. And I couldn't be more excited.

Because I know something most people don't: This is where the magic happens.

This is where you:

• Build genuine connections
• Create real value
• Learn what actually works
• Lay the foundation for something massive

Your Next Move

Whether you're:

• Starting a business
• Changing careers
• Learning a new skill
• Building an audience

Remember this: Zero is not your enemy. Zero is your opportunity.

So here's to the 18 viewers. To the first customers. To the early believers.

You're not just numbers. You're the foundation of every great business.

Ready to Build Something From Zero?

If you're serious about turning your business idea into reality, I want to invite you to join our Zero to Founder community. This is where entrepreneurs like you get the blueprint, support, and guidance to build something extraordinary—even if you're starting from scratch.

In Zero to Founder, you'll get:

• Live coaching sessions with me where we tackle your biggest business challenges
• A proven, step-by-step roadmap to turn your idea into a viable business
• Access to a community of entrepreneurs who are all building from zero
• My Founder's Blueprint with the exact tools and templates I use in my business

Don't let the fear of starting from zero hold you back. Join Zero to Founder today and turn your entrepreneurial vision into reality.

[Join Zero to Founder Now]

Every empire starts with that first step. Take yours today.