YouTube is more useful than college.
I built a billion-dollar company without an MBA, and I have learned way more by watching videos and using what I learn than I ever did in school.
College isn't the golden ticket anymore. In fact, it might be holding you back.
There are obviously professions where formal training is a must. But that’s the exception these days. Not the rule.
I would highly recommend avoiding anything that puts you in substantial debt. Especially something as speculative as a college degree. It is unconscionable to saddle a 22 year old with six figures in debt for any degree that isn’t highly technical.
Especially in a world with AI. Four years of change in the modern era is like 40 years a decade ago.
Building something in the real world is the ultimate teacher.
Failure is the most information rich data stream that exists. But to fail, you first have to try.
The process is simple:
I built 3 multi-million dollar companies without a business degree.
Quest Nutrition grew by 57,000% in the first 3 years alone.
In year 5, it was worth a billion dollars.
Inc. Magazine named us the 2nd fastest-growing company in North America.
Impact Theory has already generated half a billion long form views. Not shorts. 3 hour episodes.
College degrees don’t build empires. Ferocity and continual education does.
Here’s your playbook to starting or growing a business without going into debt for a degree.
YouTube: Find channels that offer in-depth content on your industry. Look for creators who share practical advice, case studies, and how-tos.
Podcasts: Listen to interviews with successful entrepreneurs and industry experts. Gain insights while you’re driving, cooking, or even brushing your teeth.
Online Courses: Platforms like Coursera, edX, and Khan Academy offer free courses from top universities and experts.
Social Media: Connect with other entrepreneurs, join relevant groups, and participate in discussions.
Mentorship: Seek out mentors who have achieved what you aspire to do. Offer value to them in exchange for their guidance.
Minimum Viable Product (MVP): Start with a basic version of your product or service. Test it with real users, gather feedback, and improve.
Analytics: Use tools like Google Analytics, Mixpanel, or Hotjar to track user behavior and make data-driven decisions.
Adaptability: Be ready to pivot your business model or strategy based on market feedback and changes.
Continuous Learning: Dedicate time each week to learn something new. Read books, watch tutorials, and attend webinars.
Bootstrap: Avoid unnecessary expenses and focus on generating revenue from day one.
Cash Flow Management: Keep a close eye on your cash flow. Use tools like QuickBooks or FreshBooks to manage finances efficiently.
Go to college? If your goals demand it. Otherwise, head to YouTube or your favorite podcast app. Those are free.